A Clock Work Orange essays

A Clock Work Orange essays This Stanley Kubrick film A Clock Work Orange is a multifaceted work of art with many different layers. One of the most prominent layers of this film is the one that relates to Behavior Modification. It shows quite colorfully the basic components of respondent conditioning such as; neutral stimulus (NS) unconditioned stimulus (US), unconditioned response (UR), conditioned stimulus (CS), and the conditioned response (CR). As well as higher order conditioning, discrimination and generalization. This movie expresses many of these aspects of behavior modification. Which is often portrayed in an obvious and over the top manner to prove a greater point. In doing so they have also illustrated some of the many misconceptions people have about behavior modification. In the beginning of this movie we are introduced to Alex, a young boy with a quick wit and a flare for Ultra Violence. The evil we see him indulged in before his "conditioning", starts with him and his gang maliciously beating an old homeless veteran and ends with him brutally killing a middle age well-to-do women. This last act of deviance lands him in jail and on the path to respondent conditioning. Respondent conditioning starts with the understanding that certain type of stimuli elicits a certain natural response. This is referred to as the US and the UR. In respondent conditioning we use these in conjunction with a neutral stimulus to get a CS and a CR. I will now identify the US, CS, UR, and CR as it pertains to the film. The behavior that was trying to be manipulated in this movie was Alexs evil tendencies towards sex and violence. The unconditioned stimulus the government used was the toxins they injected into Alex. This caused an unconditioned response of paralyzing nausea and dry heaving. They paired the dry heaving and nausea with videos of explicit violent sex scenes. There by making violence and sex the c ...

Majoring in Public Relations

Majoring in Public Relations Public relations is a worthwhile specialization for business majors who have an interest in marketing, advertising, and communication. Public relations (PR) professionals have the important responsibility of nurturing relationships between a company and its clients, customers, shareholders, the media, and other important parties central to a business. Nearly every industry employs public relations managers, which means that opportunities abound for individuals with a PR degree. Public Relations Degree Options There are public relations degree options at every level of study: Associate Program  - This undergraduate program lasts for two years and can be found at many small community colleges. Programs at this level commonly have a lot of general education classes and a small number of specialized classes in communications or public relations.  Bachelor Program  - This undergraduate program lasts for four years and can be found at most colleges and universities. Programs typically include a mix of general education courses and public relations courses. Some schools allow students to customize their education with specialized electives.  Masters Program  - This graduate program is for students who have already earned an undergraduate degree; it typically lasts two years and can be found at graduate schools and business schools. Masters programs, particularly MBA programs, commonly feature core business courses along with specialized courses in public relations. Many programs include opportunities for hands-on experiences.   Business majors interested  in working in the public relations field will be well-served with a four-year undergraduate degree. Most employment opportunities require at least a bachelors degree. However, there are some students who get their start by earning an associates degree with a specialization in communications or public relations. A masters degree or an  MBA degree  is advisable for students interested in a high-up position, such as a supervisory or specialist position. A dual MBA degree in public relations and advertising or public relations and marketing may also be beneficial.   Finding a Public Relations Program Business majors interested in pursuing a public relations specialization should have no problem locating degree programs at any level. Use the following tips to find the right program for you. Look for a program that is accredited. Accreditation  ensures a quality education and improves your chances of career success.Look at ranking lists from organizations like  U.S. News World Report  to see which public relations programs are considered among the best,If youre interested in working for a specific company, do some research to see which schools that company typically recruits from.   Public Relations Coursework Business majors  who want to work in public relations will need to learn how to  create, implement, and follow through with a public relations campaign. Courses will generally center on topics like: MarketingAdvertisingCommunicationsPromotional writingSpeech writingMedia planningCreative strategy  StatisticsEthics Working in Public Relations Public relations professionals can work for a specific company or for a PR firm that handles a wide variety of companies. Applicants  with a respected degree and a good understanding of various marketing concepts will have the best job opportunities.   To learn more about working in public relations, visit the Public Relations Society of America website.  The PRSA is the world’s largest organization of public relations professionals. Membership is open to recent college graduates and seasoned professionals. Members have access to educational and career resources as well as networking opportunities.   Common Job Titles Some of the most common job titles in the public relations field include: Promotions Assistant  - A promotions or advertising assistants handle communications and work on promotional campaigns.Public Relations Specialist  - PR or media specialists work with the media and help clients communicate with the public.  Public Relations Manager  -  Public relations managers or directors supervise PR departments. They perform many of the same duties as PR specialists.